New collection. New silhouettes. Same fabric.
That last part wasn't an oversight. It was the entire point.
When brands launch something new, there's often pressure to reinvent everything. A new fabric. A new technology. A new name for something that already existed six months ago. But after spending the past year reading customer reviews, answering questions from our community, and watching which pieces people reached for again and again, one thing became clear.
The Elevate™ fabric didn't need replacing. It needed expanding.
We Listen Before We Launch
Every collection starts long before the first sketch.
It starts in product reviews that mention scrunch bum leggings staying in place through every squat. In emails telling us a sports bra has become the first one someone reaches for on wash day. In Instagram comments asking whether a favourite fabric could come in a different cut.
Patterns emerge when enough people say the same thing.
The feedback around Elevate™ wasn't asking for a different fabric. It was asking for more ways to wear it.
So instead of changing what already worked, we designed around it.
Meet Elevate™ Outline
Outline takes everything people already love about Elevate™ and gives it a new expression.
The same sculpting fabric. The same supportive feel. The same confidence that comes from activewear that stays where it's should.
This time, though, it arrives in new silhouettes.
The collection introduces the Outline Bandeau Bra, Halterneck Bra, Cross Back Tank Top, Short Scrunch Shorts and V High Waist Leggings - designed to work together as matching sets or become effortless additions to your existing Elevate™ wardrobe.
It's recognisably Elevate™.
Just viewed through a different lens.
Why We Chose Evolution Over Reinvention
There is a temptation in fashion to chase newness for the sake of it.
We think good design works differently.
When a fabric performs exactly as it should, replacing it simply to create a headline rarely makes the product better. It just makes it newer.
We'd rather improve the experience than reinvent it.
Outline is our way of proving that progress doesn't always mean starting over. Sometimes it means refining the details that matter most.
- Cleaner lines.
- Sharper silhouettes.
- Fresh styling possibilities.
The same performance you've come to expect.
Built for the Way You Actually Wear It
No one buys activewear for one workout.
The pieces you love become the ones you wear everywhere else too. They take you from early gym sessions to coffee afterwards, from weekend walks to long travel days, from strength training to slow mornings.
That's how Outline was designed.
Every piece works as part of a matching set, but equally well mixed into the Elevate™ wardrobe so many of you have already built.
Because the best activewear doesn't ask you to start again.
It fits naturally into the way you already move.
The Collection Is Live
Elevate™ Outline is now available in Night Black, Coffee, Cream, Golden Butter and Lilac.
Whether you're discovering Elevate™ for the first time or adding a new silhouette to your favourites, this collection represents the next chapter - not a replacement for what came before, but a natural evolution of it.
Because when you've already found something worth wearing, the smartest thing you can do is make it even better.
The next chapter of Elevate™ is here. Make it yours. Explore our Elevate™ Outline collection today.
